The website you set up today should keep your business running for the next few years. Although there are different metrics for different industries, there are some basic things you should know, in order to set up a solid website. Here are the most important things to remember during the planning phase to improve site performance and your company’s future.
Less is More
For a lesson in how to streamline a website, take a look at one of the giants of the Internet – Google.com. This site is one of the simplest on the web, but it is also one of the most heavily trafficked. Why? The site gets right to the point. There are not any alternative paths – you come there for one reason, and when you come there, you know exactly what you are going to get.
This is exactly what your website should try to do. Less is always more. On top of being more streamlined on the customer facing side, less stuff means less programming. Your site will load faster, and you will also pay less for the programmers because they will not have to write as much code. Talk to your web designers about some different ways they can develop your site and make it more streamlined for user-experience.
Customers do not come to a website looking for everything – they come looking for one thing. You do not need to have all the information ready- just the relevant information. This will not only help you when it comes to visitors – it will help you when it comes to the major search engines as well. The more relevant your content is, the higher it will rank in Google, Yahoo, and Bing.
If your customers know exactly why they are coming to your website, your customer service becomes a much easier thing to accomplish. Your customers will not expect things that you do not do. Therefore, they will not complain about things that you are not supposed to be giving them. You will have less complaints and a happier customer base that knows exactly what your site is for and how to use it.
Start with a Solid Base
Before anything, be sure you have the basics laid down for your site. This would include having graphic ideas, logos, domain name, a good broadband internet connection, and support system or site builder in place. Once you have the basics of your site down, the rest will flow easily. Decide if this is the place you want customers to buy from, find products, or just see where you are located and how to contact you.
The tips above will help you streamline your website and organize it for the future as well as for the present. Do not let anyone fool you with misinformation and tell you that you should waste time with a quick fix site. The more that you plan, the better your business will be down the road!